HalyardCo · Proposal

A Mid-Level Giving CRM built the way IV development actually works

A custom donor-development platform with a dedicated AI agent that runs it — so the relationship stays with the MLO and the busywork doesn't.

Prepared for Andy Ober · InterVarsity Mid-Level Development · July 2026

The idea

Off-the-shelf CRMs are built for a sales funnel — a one-way pipe to a close. Mid-level development isn't that. It's a relationship cycle that repeats: you identify a partner, cultivate trust, make the ask, receive the gift, thank well, and re-engage — and re-engaging loops back to the start. We built the CRM around that cycle, not a funnel, and put an agent inside it to carry the administrative load.

IdentifyCultivate AskGift ThankRe-engage

What's in it

Per-MLO donor portfolios

Each officer sees their own book, their capacity tiers, and exactly who's due for a touch.

The relationship-cycle pipeline

Drag a partner through the real stages; the cycle loops instead of dead-ending at "closed."

Engagement attribution

See which touches actually move a partner forward — not just activity, but what worked.

Role & leadership views

An officer sees their portfolio; a director sees the whole team's health at a glance.

Salesforce-ready export

Plays nicely with the systems IV already runs; nothing is a walled garden.

Inline everything

Edit a gift, a note, a stage right in place. No forms-behind-forms, no training manual.

The difference

A dedicated agent runs the CRM for you

This is what a generic tool can't do. Your embedded agent logs interactions, surfaces who's overdue, drafts the follow-ups, keeps the data clean, and answers questions about the book — so the MLO spends their hours on relationships, not admin. We own and operate the agent; it works as a partner on your team.

Investment

$2,000$1,750/mo
One simple subscription for the CRM and the agent — fully built, hosted, run, and maintained by us. This is a partner rate, $250/mo off our list, for coming on early. No per-seat fees, no build fee, no per-usage charges, ever. You subscribe; we handle everything.

See it live

The working demo is up now — real relationship-cycle pipeline, per-officer portfolios, the agent, all of it. (Sample data throughout; your real donors would load at onboarding.)

Open the demo →
Prepared by HalyardCo · July 2026 · a proposal, not an invoice — happy to walk through any of it with you.